Monday, March 2, 2026

ENTERTAINMENT

TRENDS

MONSTA X’s Jooheon Named New Face of Skincare Brand, Showcases Dual “Sun & Moon” Concept

On February 26, the brand unveiled a series of campaign photos featuring the artist, officially announcing his appointment. A Tarot-Inspired Visual Concept The campaign draws inspiration...

EXO’s KAI named new brand ambassador for LACOSTE

Global fashion and sportswear brand LACOSTE has officially selected EXO’s KAI as its newest brand ambassador, signaling a major collaboration that connects performance, artistry...

FOOD

FEATURES

How Mukbang, 24 Hour Eats, and Lightning Fast Delivery Shaped Korea’s Food Culture

In South Korea, food is not just a daily necessity. It is entertainment, comfort, community and increasingly, a 24-hour ecosystem powered by mukbang,...

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