IVE’s Jang Wonyoung has purchased a high-end villa in one of Seoul’s most exclusive neighborhoods — and she reportedly paid the entire amount in cash.
According to official documents from the Supreme Court’s online registry system, Jang Wonyoung acquired a 244㎡ unit at Lucid House, located inside the prestigious UN Village in Hannam-dong, for ₩13.7 billion KRW (approx. $10 million USD) on March 31. Her ownership registration was finalized on October 31.
Records show no mortgage or lien, leading to the widespread conclusion that the 21-year-old idol made the purchase with full cash payment. The seller is identified as Lee Ji-yong, former CEO of Daelim Trading.
A Home for Korea’s Top Stars
Lucid House is one of the most exclusive buildings within UN Village — known for housing celebrities, business leaders, and high-profile figures. Even during its first sale in 2007, units were priced above ₩4 billion, making it one of the most expensive properties in Seoul at the time.
Highlights of the residence include:
- expansive floor plans (85–94 pyeong / large-unit only)
- only 15 households across two buildings (extreme rarity)
- panoramic views overlooking both the Han River and Namsan Tower
- private elevators for each household
- 24-hour high-security system
The villa was also previously home to top actress Kim Tae-hee, who purchased it in 2012 for ₩4.3 billion and later sold it for ₩6.4 billion in 2018 — securing a ₩2 billion profit in six years.
Jang Wonyoung’s Expanding Influence
Debuting in 2021 as part of IZ*ONE before rising to global fame as the center of IVE, Jang Wonyoung is one of Korea’s most in-demand celebrities. She currently models for over 20 major brands across beauty, fashion, finance, food, and lifestyle industries.
IVE is also actively performing through their second world tour “SHOW WHAT I AM,” covering Asia, Europe, and the Americas — solidifying the group’s global footprint.
With her skyrocketing career and now a multi-billion-won property in one of Korea’s most luxurious neighborhoods, Jang Wonyoung continues to prove why she’s one of the most influential young stars of her generation.
Editor’s Insight
Jang Wonyoung’s recent real estate move is more than just a luxury purchase; it is a definitive statement of her ‘Young & Rich’ brand power. At just 21 years old, paying ₩13.7 billion in full cash—without a single mortgage or lien—places her in an elite tier of ‘Commercial Queens’ (CF Queens) alongside industry legends like Jun Ji-hyun and Suzy. By choosing Lucid House in UN Village, a fortress of privacy for Korea’s top 0.1%, Wonyoung is signaling her transition from a global K-pop idol to a permanent fixture in the nation’s high-society and luxury lifestyle circles. This is a massive SEO ‘trust signal’ for the power of the 4th-generation idol economy.