BTS member V has once again proven his powerful influence in the advertising industry as his Japanese television commercial for beauty brand Yunth ranked No. 1 in cosmetic ad favorability in Japan.
According to the brand, V’s commercial secured first place in the cosmetics category in a recent survey conducted by CM Research Institute, a leading Japanese organization that measures advertising effectiveness and public response.
Yunth Confirms V’s Commercial Ranks First Among Cosmetic Ads
Yunth announced that the commercial featuring V topped the cosmetic sector in the institute’s favorability rankings, highlighting the strong positive reaction from viewers.
The ranking is based on surveys analyzing audience responses to commercials aired across five major private television networks in the Tokyo region, covering a total of 2,485 television advertisements.
The results are widely used in Japan as a key indicator for evaluating advertising impact and brand competitiveness.
Competing With Major Global Brands
CM Research Institute revealed that first-place rankings across categories were dominated by major Japanese and global companies, including Google, Panasonic, Suntory, P&G, McDonald’s, Seven-Eleven, and Kirin.
Within this highly competitive landscape, V’s Yunth commercial achieved the top position in the cosmetics category, standing out among campaigns from leading multinational corporations.
“V Effect” Drives Strong Brand Favorability
Industry observers described the result as another clear example of the so-called “V Effect,” referring to the artist’s ability to elevate brand perception and consumer interest through his image and popularity.
Since becoming a model for Yunth, V’s campaigns have consistently attracted attention in Japan’s beauty market, reinforcing his position as one of the most influential global brand ambassadors in the industry.
V Continues to Dominate Advertising Influence Worldwide
With his Yunth commercial now ranking first in favorability, V continues to demonstrate exceptional advertising power across international markets.
As BTS members expand their individual brand partnerships worldwide, V’s performance in Japan highlights the growing impact of K-pop artists in shaping global beauty and lifestyle trends.