Jihyo of TWICE is once again redefining beauty standards, unveiling a new underwear campaign that blends elegance, confidence, and healthy femininity. The pictorial, released on January 30, immediately drew attention for its refined mood and Jihyo’s striking presence.
A Historic Model Change After 14 Years
The campaign had already sparked curiosity earlier this week after a teaser hinted at a brand model change for the first time in 14 years. The mystery was finally revealed with Jihyo stepping in as the new face of the domestic underwear brand’s 2026 Spring Campaign.
The announcement alone generated buzz, but the full reveal exceeded expectations.
“Healthy Beauty” Embodied
In the newly released photos and videos, Jihyo perfectly embodies the concept of a “healthy beauty icon.” Her visuals balance maturity and freshness, projecting confidence without excess and grace without restraint.
From powerful, stage-ready charisma to relaxed, natural moments, she moves effortlessly between contrasting moods showing why she remains one of K-pop’s most trusted role models.
Custom Styling That Amplifies Her Aura
One of the highlights of the campaign is a mint-colored custom dress created exclusively for Jihyo. The look accentuates her strong yet elegant aura, elevating the underwear styling into something closer to high-fashion editorial imagery.
Rather than relying on bold exposure, the campaign emphasizes structure, color, and posture, allowing Jihyo’s presence to lead the narrative.
A New Chapter for Both Jihyo and the Brand
By choosing Jihyo as its new muse, the brand signals a clear shift toward confidence-driven, modern femininity a direction that aligns seamlessly with her public image.
As the 2026 Spring Campaign unfolds, fans and fashion watchers alike are eager to see how this partnership continues to evolve.
Editor’s Insights: Jihyo’s “God Jihyo” Era Reaches New Heights
The selection of TWICE’s Jihyo as the new face of Venus is a landmark moment for both the artist and the brand, signifying the first model change for the representative domestic label in 14 years. By stepping into a role long associated with classic Korean beauty standards, Jihyo is effectively modernizing the brand’s image with her signature “Healthy Beauty” aesthetic. This partnership capitalizes on Jihyo’s established reputation for self-discipline and professional poise, moving the brand away from traditional, passive femininity toward a more confident and empowered narrative. As of April 2026, the campaign has successfully bridged the gap between Jihyo’s global high-fashion influence—seen in her concurrent work with Victoria’s Secret PINK—and her strong domestic appeal, solidifying her status as a top-tier commercial “Blue Chip.”
From an editorial perspective, the recent “Venus of Love” site update (released April 1, 2026) has further amplified the campaign’s impact, with fans noting the “cinematic” quality of the visuals that rival high-budget K-drama teasers. The strategic use of the custom mint dress has not only created a viral “Princess Jasmine” moment but has also showcased Jihyo’s versatility in balancing “stage diva” charisma with natural, everyday elegance. As TWICE prepares for their historic solo concert at the Japan National Stadium this month—the first for an overseas female artist—Jihyo’s individual brand power is at an all-time high. We are tracking how this domestic dominance will influence her rumored solo comeback in the latter half of 2026, as she continues to prove that her “God Jihyo” aura is as commercially lucrative as it is artistically compelling.