SM Entertainment announced that Hearts2Hearts will release a Japanese language version of their latest hit single, “RUDE!“, on various music platforms at midnight on March 18, 2026. This marks a significant “Meaning” for the group as it is their first ever Japanese language release. The track, which tells a story of “cute rebellion” by mischievous girls, has been adapted into Japanese to bring a fresh charm to their growing international audience.
The original Korean version of “RUDE!” has been a massive “Context” for the group’s meteoric rise, setting multiple career-high records. Its domestic and global performance includes:
- Music Charts: Peaked at #1 on Melon’s HOT 100, #2 on the TOP 100, and #3 on the Daily Chart.
- Music Show Wins: Secured two first-place trophies on major music programs, including Mnet’s M Countdown and MBC’s Show! Music Core.
- Global Streaming: Topped the Spotify Korea Daily and Weekly Top Songs charts and dominated QQ Music (China) and Apple Music Korea.
- Viral Impact: The music video has already surpassed 57 million views, and the track trended at #1 on Instagram’s Trending Audio and YouTube’s domestic trending music.
The Japanese release is just the beginning of Hearts2Hearts’ packed global schedule. The group is set to hold their North American premiere showcase, HEARTS 2 HOUSE, in the coming days: March 19 in New York (Brooklyn Paramount) and March 22 in Los Angeles (The Wiltern).
Following their U.S. activities, they will continue their momentum with a fan meeting in Jakarta on March 28 and a performance at TV Asahi’s Global Music Festival ‘The Performance’ in Yokohama on April 12.