TWICE made history as the first K-pop girl group to perform at the world famous Victoria’s Secret Fashion Show 2025, leaving an unforgettable impression on the global stage.
K-pop Meets Fashion’s Biggest Stage
On October 16 (KST), members Nayeon, Momo, Jihyo, and Tzuyu attended the Victoria’s Secret Fashion Show held in Brooklyn, New York. As the curtain rose, TWICE took over the stage with their signature confidence and dazzling presence, fusing K-pop performance energy with high fashion glamour.
Before the performance, the host introduced them as “the most iconic K-pop girl group of our time,” highlighting their success with Netflix’s global hit K-pop Demon Hunters and its soundtrack song Takedown. The mention drew cheers from the crowd, setting the tone for one of the show’s most anticipated moments.
Bold Looks and Electrifying Performances
TWICE performed This Is For, the title track from their fourth full-length album, and Strategy, from their 14th mini-album. The members wowed with their confident stage presence, wearing fashion-forward lingerie-inspired outfits — including sleek bodysuits, shimmering hot pants, and vibrant pink boots. Their look perfectly matched the glamorous yet empowering concept of the event.
Jihyo shared, “We’ve always performed as nine members, but this time it’s just the four of us. We hope fans enjoy seeing a new side of TWICE.” Her comment sparked excitement as fans praised the group’s chemistry and bold reinvention.
A Cultural Moment That Broke Boundaries
TWICE’s performance quickly became a hot topic across global social media. Fans, fashion editors, and music critics alike celebrated the group for blending artistry, femininity, and confidence in a way that felt fresh and empowering.
The Victoria’s Secret Fashion Show, once discontinued in 2019, made its highly anticipated comeback last year, embracing inclusivity and creativity. Following past appearances by BLACKPINK’s Lisa and global pop icons like Cher and Tyla, TWICE’s addition to the lineup solidified the event’s global appeal.
What’s Next for TWICE
Following their groundbreaking fashion show performance, TWICE is set to reconnect with fans at their upcoming fan meeting LOVE UNIVERSE on October 18 at Korea University’s Hwajeong Gymnasium.
With this milestone appearance, TWICE has once again proven their global influence — redefining what it means to be powerful, stylish, and unapologetically confident on the world stage.
Editor’s Insight
The decision to send a four-member lineup was a strategic masterstroke. It allowed for a more focused, high-fashion choreography that complemented the runway without overcrowding it. Their performance of “Strategy” and “This Is For”—complete with those now-iconic shimmering hot pants and vibrant pink boots—created a visual synergy with the models that felt organic rather than just a guest spot.
What really solidified this appearance as a cultural milestone was the tie-in with the Netflix hit “K-pop Demon Hunters.” Using the show’s soundtrack song “Takedown” as part of their introduction connected their musical prowess to their growing presence in global media. It’s rare for a group in their 10th year to undergo such a successful “bold reinvention,” but TWICE has managed to maintain their “Color Pop” roots while embracing a more mature, empowering “Goddess” aesthetic.
As we look at the group today in the spring of 2026, the momentum from this Brooklyn stage has carried directly into their 2026 “LOVE UNIVERSE” World Tour. The demand for the North American leg has reportedly tripled since the Victoria’s Secret broadcast, with the “VS performance outfits” becoming a popular dress code for fans attending the shows. TWICE isn’t just a girl group anymore; they are a global lifestyle brand.