HYBE Latin’s highly anticipated boy group Santos Bravos is gearing up for their official debut, marking a new chapter in the company’s global expansion. Th group finally took the stage for their first live concert, introducing themselves to the world with dynamic performances and fresh energy.
First Concert in Mexico City
Santos Bravos held their debut concert on October 22 at 12 p.m. at the Auditorio Nacional in Mexico City, one of the most renowned venues in Latin America. During the event, the group premiered their debut single “0%,” a track driven by an energetic beat that mirrors a racing heartbeat. The song carries a bold message: don’t fear judgment—live this moment to the fullest.
Ahead of the debut, the group released a behind-the-scenes video of the “0%” music video shoot. The footage captures the members performing amid junkyard cars and motorcycles, exuding fierce charisma and teamwork. The raw and rebellious energy of the teaser has already built excitement among fans.
Overwhelming Fan Response
Originally planned for 5,000 attendees, the concert expanded to 10,000 seats due to overwhelming fan demand. Tickets sold out within hours, a clear sign of the group’s explosive pre-debut popularity.
Global Recognition Before Debut
Following their concert, Santos Bravos will appear at Billboard Latin Music Week on October 23, where they’ll be featured in a special session titled “The Building of Santos Bravos.” As one of the most prestigious events in Latin music, the invitation underscores HYBE’s growing presence in the Latin market.
HYBE Latin America COO Juan S. Arenas stated, “Santos Bravos will introduce a new model for the Latin music scene and redefine the meaning of a global idol.”
The group represents HYBE Latin’s second major global project, with five of the ten finalists set to officially debut. The countdown to their launch has begun.