BABYMONSTER has proven their power as the next-generation YouTube queens.
According to YG Entertainment on October 24, the group’s music video for their second mini album title track “WE GO UP” surpassed 100 million views on YouTube at approximately 9:16 PM (KST) the previous day. The video reached the milestone just 13 days after its release on October 10, making it the fastest K-pop music video of 2025 to hit 100 million views.
The cinematic music video, praised for its high-energy storyline and visually stunning direction, perfectly amplifies the song’s intense mood. Fans around the world have applauded the production’s scale, dynamic choreography, and each member’s distinct charisma, comparing it to “watching a sci-fi action film brought to life.”
Upon release, “WE GO UP” immediately exploded in popularity, debuting as the #1 Most Viewed Video in 24 Hours Worldwide and topping YouTube’s Global Trending chart. Its exclusive performance video, featuring the group and a large-scale dance crew, is also nearing 80 million views, continuing the group’s unstoppable streak.
With this achievement, BABYMONSTER now boasts 12 music videos that have each surpassed 100 million views. The group also reached 10 million YouTube subscribers in just 1 year and 5 months since debut— the fastest among all K-pop girl groups— and their subscriber count has continued to climb past 10.3 million following the release of WE GO UP. Their cumulative channel views have now exceeded 6 billion, showcasing the group’s rapidly growing global impact.
BABYMONSTER officially made their comeback on October 10 with [WE GO UP], which immediately topped the iTunes Worldwide Albums Chart, as well as Korea’s Hanteo and Circle Chart weekly album rankings. Their live stages across music shows and radio appearances have drawn praise for their stable vocals and confident stage presence, signaling even greater momentum ahead.
As BABYMONSTER continues to break records at home and abroad, all eyes are on how far the group will soar in their second year — and how they’ll continue to redefine the new generation of K-pop.