ITZY’s Yeji has been officially selected as the new global ambassador for luxury fashion house Roger Vivier, marking a major step in her expanding global influence.
On November 25, Roger Vivier announced:
“Yeji, who has been working as a brand ambassador, has now been appointed as our global ambassador. She will appear in upcoming worldwide campaigns and brand projects.”
The decision highlights Yeji’s sophisticated style, powerful presence, and international fanbase, making her a natural fit for the French luxury brand known for its iconic embellished shoes and accessories.
ITZY’s Continued Momentum
Yeji is a member of the five-member girl group ITZY (Yeji, Lia, Ryujin, Chaeryeong, Yuna), who recently marked their 7th anniversary. All five members renewed their contracts with JYP Entertainment, solidifying the group’s future activities.
ITZY released their new mini-album “TUNNEL VISION” on November 10 and is actively promoting. The group will also kick off a large-scale world tour in Seoul from February 13 to 15 next year at Jamsil Indoor Stadium.
As Yeji enters this new partnership with Roger Vivier, expectations are high for the global campaigns she’ll lead in the coming months.