Actress and model Nana has once again captivated fans with her effortless elegance, bringing a deep, emotional touch to the winter streets in her latest fashion campaign.
The young contemporary brand E.B.M (Edition By Michaa) released its 2025 WINTER campaign, titled “DEC-EBM-ER : WOMAN ON CONCRETE,” featuring Nana as the ambassador. With her signature refined chic, Nana embodies the modern woman and delivers the brand’s mood with striking perfection.
A Winter Mood That’s Chic, Warm, and Urban
In the newly released images, Nana elevates classic winter textures and silhouettes:
• Black padded jacket + knit + mini skirt
A voluminous black padding layered over soft knits contrasts beautifully with the cold backdrop, creating a warm yet sharp winter aesthetic.
• Brown knit set + black shearling jacket
Styled alongside a classic car and dramatic lighting, this look highlights Nana’s sophisticated edge.
• Eco-fur jacket + knit beanie + brown boots
A trendy, free-spirited city vibe shines through as Nana pairs soft textures with bold winter accessories.
Another set features a brown shearling coat layered with neutral items, presenting a gentle and natural winter atmosphere. A brown hooded outerwear with pocket details, paired with an argyle knit sweater and a white eco-fur jacket, highlights E.B.M’s focus on luxurious silhouettes and polished styling.
E.B.M Expands Offline Following Winter Campaign Launch
The brand also announced upcoming offline expansions:
- Dec 5: Pop-up opening at Lotte Duty Free (Sogong Branch)
- Dec 19: New store opening at Lotte Department Store Incheon Branch
Through this campaign, E.B.M plans to strengthen its retail presence while showcasing Nana as the face of modern, confident winter style.