Park Shin Hye is embracing the festive season with warmth and charm. The acclaimed actress has unveiled a series of behind the scenes photos from her new Christmas campaign with lifestyle brand Modern House, delivering a dose of holiday magic to fans around the world.
A Christmas-Themed Shoot Filled With Warmth
On the first day of December, Salt Entertainment shared a large batch of behind the scenes images on its official blog under the cheerful title, “The Christmas Fairy Has Arrived!” The photos feature Park Shin Hye in her role as the exclusive model for Modern House’s 2025 holiday campaign.
The shoot, themed “Happy Christmas Moments Enjoyed in Everyday Life,” showcases the actress dressed in cozy winter knits and festive holiday looks. With a sparkling Christmas tree behind her and seasonal props arranged throughout the set, Park Shin Hye lights up the space with her signature soft smile earning her the affectionate nickname “human vitamin.”
Effortless Poses and Natural Charm
According to staff on site, Park Shin Hye maintained her warm smile from start to finish throughout the long shoot. Her natural poses and expressive presence reportedly brought the Christmas concept to life while embodying the wholesome image of the Modern House brand. Park Shin Hye has been the face of Modern House since 2023, and each of her campaigns continues to reinforce her status as one of Korea’s most beloved and reliable CF models.
Currently Filming tvN’s Upcoming Retro Office Comedy
Alongside her commercial activities, Park Shin Hye is currently filming tvN’s new drama Undercover Miss Hong, written by Moon Hyun-kyung and directed by Park Sun Ho. The series is set in the late 1990s and follows Hong Geum Bo (played by Park Shin Hye), a top-tier financial regulator in her 30s who goes undercover as a 20-year-old rookie employee at a suspicious securities firm.
Blending retro nostalgia with office comedy chaos, the drama is highly anticipated by fans both in Korea and abroad. Park Shin-hye’s undeniable star power and proven acting range continue to draw attention to each new role she takes on, and her transformation for Undercover Miss Hong is already generating significant buzz.
As Park Shin-hye welcomes December with festive charm and prepares for her next major drama, expectations remain high for what she will deliver in the months ahead.
