Actor Son Suk-ku has joined a new UNICEF Korea campaign aimed at supporting children suffering in conflict zones around the world, offering his participation as a talent donation rather than a commercial endorsement.
On December 18, UNICEF Korea announced the launch of a new awareness campaign featuring Son, centered on the message that individual choices and small actions can lead to meaningful global change. The campaign brings the issue of children affected by armed conflict closer to everyday life, encouraging public participation beyond one time donations.
Three Videos, One Message: Action Matters
The campaign consists of three short films titled “UNICEF Action,” “UNICEF This Moment,” and “UNICEF For Children Only.” Each video highlights a different aspect of UNICEF’s work from how small decisions can change a child’s life, to emergency support for starving children in Gaza, to a poetic reflection on why protecting children must remain a global priority. Son Suk ku participated in all three videos without compensation, lending his voice and presence to convey the campaign’s message with restraint and sincerity.
Drawn From Personal Experience
What makes Son’s participation particularly resonant is his background. During his military service, he was deployed to Iraq, where he witnessed firsthand how conflict dismantles everyday life especially for children. Drawing on those experiences, Son delivers the campaign’s narration in a calm, grounded tone, focusing on reality rather than emotional exaggeration.
“If our small actions can change the lives of children living in pain, there was no reason to hesitate,” Son said. “I hope continued attention can reach children waiting for help amid conflict, hunger, and disease.”
A Call for Sustained Awareness
The campaign videos began airing on TV on December 18 and are also accessible through UNICEF’s official website, where viewers can participate via phone or online support. UNICEF Korea emphasized that the goal is not only fundraising, but long term awareness and engagement with the issue of children in conflict zones.
According to UNICEF, one in six children worldwide lives in a conflict-affected area, with nearly 473 million children impacted by violence. In Gaza alone, an estimated 18,000 children have died over the past two years, and more than 320,000 children under five are at risk of acute malnutrition.