Actress and singer Yoona closed out 2025 with a meaningful accolade, receiving the Global Influence in Popular Culture Award at the National Brand Awards.
The award ceremony took place on December 30 at the National Assembly Library Auditorium in Yeouido, Seoul. Yoona was recognized for her sustained contributions to promoting Korean popular culture on the global stage through her work as both an actress and an artist.
Recognized as a Representative Face of K-Content
The organizing committee praised Yoona as a key figure who has helped expand the international visibility of Korean films and television dramas. Her diverse body of work was cited as evidence of her broad cultural influence and consistent presence across global entertainment markets.
A Year of Versatile Performances
Throughout 2025, Yoona demonstrated her range through major screen projects. In the drama The Tyrant’s Chef, she portrayed Yeon Ji-young, earning positive reviews for her nuanced and emotionally grounded performance that anchored the story.
She also appeared in the film The Devil Has Moved In, where she delivered a lively and transformative role that showcased a different side of her acting, leaving a strong impression on audiences.
Beyond Acting: A Global All-Rounder
In addition to her screen work, Yoona maintained a strong global presence through a fan meeting tour, her role as an MC at the Blue Dragon Series Awards, and the release of her single Wish to Wish. These activities reinforced her reputation as a versatile entertainer with cross-border appeal.
As 2025 comes to a close, Yoona’s recognition at the National Brand Awards underscores her lasting influence and raises anticipation for the next chapter of her career as a global ambassador of K-content.