KiiiKiii is leaning fully into imagination, playfulness, and Gen Z coded creativity as it gears up for its next release. The group has officially announced its comeback with mini album ‘Delulu Pack,’ set to drop on January 26 at 6 p.m. KST, alongside a striking series of concept visuals.
On January 5, KiiiKiii (Jiyu, Isol, Sui, Haeum, and Kiya) revealed the previously hidden details of the new album through its official SNS channels, unveiling concept photos in short-form video format. Rather than a single visual theme, the group introduced 12 different concepts, each representing a month of the year immediately setting this comeback apart.
A Calendar of Characters and Imagination
The newly released visuals are structured like a calendar, with each month expressed through a distinct theme, prop, and mood. January opens with all five members holding an oversized number “1” candle adorned with horse details, symbolically marking the start of a new year. February follows with a playful Valentine’s twist, as Kiya appears holding a “2” shaped chocolate tucked inside an envelope.
Other months continue the whimsical storytelling. In May, Sui appears in a kitschy, amusement-park-inspired look surrounded by balloons, evoking the carefree energy of Children’s Day. December closes the year with Isol dressed in a knit sweater and furry hat, paired with Christmas-themed stickers to capture cozy end-of-year sentiment. Each month spotlights a different member while maintaining a cohesive narrative suggesting that KiiiKiii’s identity is not singular, but fluid and ever changing.
Fashion as Concept, Concept as Attitude
A key visual element throughout the concept photos is the use of customized hats, with each member wearing a different design depending on the month. The styling cleverly plays on the phrase “New Year” by reinterpreting it through “New Era” fashion, blending wordplay, styling, and theme into one cohesive idea.
This approach reflects KiiiKiii’s signature wit and strong Gen Z sensibility where irony, cuteness, and self-awareness coexist naturally. Rather than polished perfection, the visuals embrace exaggeration, humor, and intentional “unrealness.”
What ‘Delulu Pack’ Represents
The album title ‘Delulu Pack’ is a playful spin on “delusional,” shortened into a cute, internet-savvy neologism that aligns with the group’s tone. According to the concept, the album is built around the idea of making quirky, over the top wishes for the new year not necessarily realistic ones, but hopeful, imaginative ones.
Following their debut mini album ‘UNCUT GEM,’ which highlighted raw and unfiltered charm, KiiiKiii aims to expand its universe with ‘Delulu Pack.’ The upcoming release promises not only new music, but also richer content and more layered visual creativity, reinforcing the message of “let’s wish together.”
Looking Ahead to January 26
With its calendar-style rollout and 12 distinct personas, KiiiKiii’s comeback is shaping up to be as much a visual and conceptual experience as a musical one. Rather than defining themselves narrowly, the group is embracing multiplicity suggesting that in the new year, anything (and anyone) is possible.
KiiiKiii’s mini album ‘Delulu Pack’ will be released on January 26 at 6 p.m. KST via major music platforms, marking the start of what appears to be a bold, imaginative new chapter.