NewJeans has reached another major global milestone, with “OMG” becoming the group’s first song to exceed 900 million streams on Spotify — further solidifying their status as one of the most influential K-pop acts of their generation.
According to Spotify data released on January 16, “OMG” recorded over 900 million cumulative streams as of January 14, marking a new personal best for the group. After crossing the 800-million mark in March last year, the song added another 100 million streams in roughly ten months, demonstrating remarkable long-term listening power across global markets.
A Viral Hit That Refuses to Slow Down
Released in January 2023, “OMG” blends UK garage rhythms with trap-influenced hip-hop R&B, creating a playful yet addictive sound that quickly captured listeners worldwide. Its catchy hook — paired with an instantly recognizable point choreography — helped the track go viral across short-form video platforms, driving sustained streaming momentum well beyond its initial release window.
Strong Performance Across Global Charts
The song’s popularity translated directly into chart success. “OMG” peaked at No. 74 on the Billboard Hot 100, remaining on the chart for six weeks — an impressive achievement for a K-pop rookie group at the time. It also reached No. 10 on the Billboard Global 200 and No. 7 on Billboard Japan’s Hot 100, confirming its wide international appeal.
Alongside “Ditto,” which was released as part of the same single album, “OMG” dominated both Korean and international charts for an extended period, becoming one of the most defining K-pop tracks of the year.
A Catalog Built on Consistent Global Streaming
With “OMG” crossing the 900-million threshold, NewJeans now boasts 15 songs with over 100 million streams on Spotify. Several tracks continue to post massive numbers, with multiple songs surpassing 500 million and even 800 million streams.
In total, the group’s full Spotify catalog has now accumulated over 7.2 billion streams, underscoring not just viral success but sustained global listening across multiple releases.
A Defining Achievement in NewJeans’ Global Rise
The continued success of “OMG” highlights NewJeans’ unique position in today’s music landscape — where strong identity, genre-blending production, and long-term listener engagement intersect. As their discography continues to age remarkably well on streaming platforms, the group’s global influence shows no signs of slowing down.
Editor’s Insight
The achievement of “OMG” surpassing 900 million streams on Spotify as of January 14, 2026, is a definitive masterclass in “Long-Tail Streaming Strategy.” While many K-pop hits experience a sharp peak followed by a rapid decline, NewJeans has mastered the art of “Sticky Pop”—music designed with a high replay value that transcends the initial comeback cycle. By adding 100 million streams in just ten months—nearly three years after its release—”OMG” proves that its blend of UK Garage and Trap-R&B has become a staple of global chill-pop playlists rather than a fleeting viral trend.
From a strategic standpoint, NewJeans’ catalog of 15 songs with over 100 million streams represents an elite level of Portfolio Consistency. The group’s total of 7.2 billion streams isn’t just driven by a single mega-hit, but by a holistic brand identity where every b-side carries the same Topical Authority as a title track. This “Catalog Depth” is what separates long-term global powerhouses from “one-hit wonders” in the hyper-competitive streaming era.
The sustained success of “OMG” on the Billboard Global 200 and its peak at No. 74 on the Hot 100 serves as the ultimate validation of ADOR’s “Easy-Listening” philosophy. As we head into 2026, NewJeans is moving past the “Rookie” narrative and into the “Streaming Titan” category. Their ability to maintain 900-million-stream momentum suggests that “OMG” is well on its way to joining the “Billions Club,” a milestone that would solidify NewJeans as the definitive blueprint for how K-pop can achieve permanent, non-seasonal global influence.