Scalp care brand Dr.FORHAIR has appointed actor Park Bo Gum as its new brand model while introducing an upgraded version of its signature product, the Folligen Thickening Shampoo.
The company announced on January 23 that Park Bo Gum will lead upcoming campaigns as the face of the brand, representing its professional and trustworthy image in scalp care.
Upgraded Formula Targets Scalp Health and Hair Volume
The newly released shampoo features an enhanced version of Dr.FORHAIR’s proprietary absorption technology Folligen-X™, applied 33 times more than before to improve scalp strengthening performance.
The formula is designed to support hair loss care, improve scalp condition, and enhance natural hair volume, while delivering a cleaner and fresher feel after washing.
Promotional Launch on Naver Brand Store
To mark the product launch, Dr.FORHAIR will hold a pre-launch promotion on its Naver Brand Store from January 26 to February 1.
During the event, customers can purchase special shampoo sets with discounts of up to 58 percent, along with additional benefits for top buyers.
Expanding Presence in the Hair Care Market
Dr.FORHAIR stated that it aims to strengthen its position in Korea’s shampoo market by combining advanced scalp care technology with everyday hair solutions.
With Park Bo Gum joining as ambassador and the upgraded product launching this month, the brand is expected to boost its visibility across beauty and lifestyle markets.