ENHYPEN’s Sunghoon is bringing the heat to winter joining forces with Dynamic Duo for the official JTBC 2026 Milano Cortina Winter Olympics brand song.
On October 30, Belift Lab confirmed that Sunghoon participated in the Olympic campaign track “Watch It, Feel It,” collaborating with the veteran hip-hop duo to create a powerful and energetic anthem celebrating the spirit of the Games.
The song, released via JTBC’s official YouTube channel on October 29, captures the thrilling intensity and emotional highs of Olympic athletes through bold instrumentals and dynamic beats.
From Ice to Stage
For Sunghoon, the project carries personal significance. Before debuting as a K-pop idol, he was a national figure skating prospect competing for Korea’s youth team and earning recognition for his poise and athleticism on the ice.
Now, as a global performer, he channels that same passion into music. “I was honored to take part in ‘Watch It, Feel It,’ especially alongside such incredible seniors,” Sunghoon said. “Recording it was pure excitement “I couldn’t wait to share it with ENGENEs.” He continued, “I hope everyone listens to the song while cheering for the 2026 Milano Cortina Winter Olympics. I want it to make people feel the energy and thrill of the competition.”
A Voice That Bridges Music and Sports
Since May 2025, Sunghoon has also been serving as a promotional ambassador for the Korean Sports Council, further linking his background in athletics with his career in entertainment.
Fans have praised the collaboration as a perfect fit a fusion of Sunghoon’s elegance and Dynamic Duo’s explosive rhythm. Together, they deliver a track that embodies unity, determination, and the boundless joy of global competition.
Meanwhile, ENHYPEN recently wrapped up their largest-ever world tour, “Walk the Line,” capping off a milestone year of growth and achievement. With “Watch It, Feel It,” Sunghoon once again proves that whether on ice or on stage, his rhythm never misses a beat.