WINNER’s Kang Seung-yoon has once again proven why he’s one of K-pop’s most sincere artists. His new documentary released on November 10 reveals the intense creative process behind his second full-length solo album, PAGE 2, showing both his perfectionism and passion.
Released four years and seven months after his first solo album PAGE, this new project marks a personal milestone for Kang Seung-yoon. The singer-songwriter personally produced all 13 tracks, including the title song “ME (美)”, explaining:
“It feels like I put my name on every part of it — from the first note to the last detail. Every sound carries my taste and my meaning.”
Behind the Scenes: A True Labor of Love
The documentary captures Kang Seung-yoon re-recording tracks multiple times, experimenting with melodies, and discussing creative direction. He admits that finding balance between public expectations and his own artistic path wasn’t easy.
“I wanted to persuade listeners not by following trends, but by showing the music I love,” he says, embodying the courage to stay authentic in an ever-changing industry.
YG Entertainment previously confirmed that Seung-yoon led every aspect of the album’s creation — from visual direction to promotional strategy. In one meeting, he was seen personally examining album paper textures, color tones, and layout designs, ensuring that even the packaging reflected the album’s message of truth and duality.
Showing Every Side of Himself
With PAGE 2, Kang Seung-yoon wanted to showcase his multi-dimensional identity. During the jacket shoot, he explored different moods, outfits, and visual styles, saying:
“I hope this album becomes a stepping stone — a way to connect with more people by showing all sides of me.”
Global Love and Recognition
Since its release on November 3, PAGE 2 has been met with glowing reviews for its emotional depth and musical range, topping iTunes Album Charts in eight regions. Fans have praised the record for its honesty and the feeling that “every lyric is straight from Seung-yoon’s heart.”
As he continues promoting the album across music shows, radio, and YouTube, Kang Seung-yoon stands as a rare artist who bridges raw emotion with polished artistry — proving that authenticity never goes out of style.