BTS Jungkook’s “Sold-Out Effect” Strikes Again — Items From His Vogue Japan Bag Reveal Sell Out Instantly

BTS member Jungkook has proven once again that whatever he uses becomes a bestseller.
After Vogue Japan uploaded a “What’s In My Bag” video featuring Jungkook, nearly every product he casually pulled out triggered an immediate sales surge — with several items selling out completely.

Toothpaste, Lip Balm & More — Sold Out Within Hours

The item that sparked the strongest reaction was toothpaste.
Once fans identified the brand, its official online store was flooded with orders. Inventory disappeared so quickly that the company posted a notice saying:

• Purchases increased explosively after Jungkook’s video
• Restocking may take up to two months
• Additional production has already begun to keep up with demand

The same toothpaste also sold out on Olive Young’s official website.

Next in line?
The gummy bear–shaped lip balm Jungkook carries — also completely sold out.

What Else Was in Jungkook’s Bag?

His bag featured simple, everyday essentials:

• Toothpaste & toothbrush
• Dental floss
• Mouthwash
• Perfume
• Charging cables
• Car key
• Gummies/jelly snacks

Jungkook explained that he likes large bags with clearly separated compartments, offering a small glimpse into his practical daily preferences.

The “Jungkook Effect” Is Nothing New

This isn’t the first time Jungkook has reshaped the market with just a mention:

• A traditional-style hanbok he wore at the airport sold out immediately
• A fabric softener he once used caused a global buying frenzy
• A kombucha brand he casually drank became impossible to find
• Even the soap seen in his recent cooking livestream sold out within hours

Whenever Jungkook uses something, demand skyrockets — a testament to his unmatched influence.

Editor’s Insight

What makes this specific “Vogue Japan” moment so impactful is the sheer contrast between the two stars in the video. Seeing Jimin’s minimalist, “just the essentials” Dior bag next to Jungkook’s Balenciaga backpack—which was literally overflowing with snacks, dental floss, and cables—offered a rare, unpolished look at their real personalities. Jungkook’s preference for a “big bag with lots of pockets” isn’t just a fashion choice; it’s a peek into his practical, always-prepared mindset.

From a market perspective, this is a nightmare and a dream for brands. Having a product sell out in hours is a win, but when the “Jungkook Effect” is so strong that restocking takes two months, it highlights just how much he can disrupt traditional supply chains. As we head toward the massive BTS 2026 Comeback, these “Sold-Out” incidents are serving as a temperature check for the industry. If fans are this hungry for his choice of toothpaste, imagine the global seismic shift when that first 2026 teaser drops. We aren’t just looking at a pop star; we’re looking at the world’s most powerful economic engine.