IVE has announced a new policy regarding fan gifts and organized support, stating that the group will no longer accept physical presents and will instead receive only fan letters. On December 15, Starship Entertainment shared an official notice titled “Guidelines on Fan Letters, Gifts, and Support” through IVE’s official social media channels, outlining updated rules designed to protect both the artists and their fans.
A Thoughtful Decision for Fans
According to the agency, the decision was made after careful consideration of fans’ time, effort, and resources. Starship explained that IVE hopes fans will prioritize themselves and use their support in ways that are more meaningful to their own lives. “IVE has decided not to receive gifts or support items other than fan letters,” the statement read. “This decision comes from the hope that fans’ sincerity can return to places where it is truly needed.”
Ongoing and Planned Support Respectfully Declined
The agency also addressed fans who may already be preparing gifts or large-scale support projects. “If there are any support plans currently in progress or being considered, we respectfully ask for your understanding as we must decline,” Starship stated. “We will accept your feelings and encouragement with sincere gratitude.” The notice emphasized that the policy applies uniformly, reinforcing the group’s wish to maintain a healthy and balanced fan culture built on mutual respect.
Following a Growing Industry Trend
IVE joins a growing list of artists who have taken similar steps in recent years. Major K-pop acts such as BTS, SEVENTEEN, IU, TWICE, DAY6, aespa, and PLAVE have also limited or declined fan gifts, encouraging fans to focus on emotional support rather than material expressions. These decisions reflect an industry-wide shift toward more sustainable and considerate fan-artist relationships.
A Year of Musical Growth
Throughout 2025, IVE showcased a wide musical spectrum with releases including ‘REBEL HEART,’ ‘ATTITUDE,’ and ‘XOXZ.’ Their third mini album ‘IVE EMPATHY’ marked a notable evolution, expanding the group’s narrative from individual self-confidence to shared emotion and collective connection.
Looking Ahead
IVE is set to continue meeting fans through official schedules and performances. In April 2026, the group will take the stage at Kyocera Dome Osaka as part of their second world tour, marking another major milestone in their global journey. By choosing to decline fan gifts, IVE delivers a clear message: what they value most is genuine support, respect, and the lasting connection they share with their fans far beyond anything that can be wrapped or delivered.