BLACKPINK has once again proven its unrivaled influence. According to a nationwide survey by Gallup Korea, the group’s track “JUMP” was selected as the most beloved song of 2025, especially among younger listeners—cementing BLACKPINK’s continued dominance in both group and solo releases.
Gallup Korea conducted the survey across July, September, and November 2025, asking 5,148 respondents aged 13 and over (excluding Jeju) to name up to three songs released or popularized this year that they liked the most. Among people in their teens to 30s, “JUMP” topped the list with 10.7%, emerging as the clear No.1 choice.
BLACKPINK’s impact didn’t stop there. Rosé’s collaboration track “APT.” ranked No.2, while Jennie’s solo hit “like JENNIE” placed No.5, marking a rare moment where a group and multiple members simultaneously dominated the year’s rankings.
The Top 10 among listeners under 40 was largely shaped by new releases, with seven of the ten songs having debuted in 2025. Alongside BLACKPINK and its members, the list included tracks by G-Dragon, IVE, IU, aespa, and OST releases from Netflix’s animated film K-pop Demon Hunters, reflecting the genre diversity favored by younger audiences.
In contrast, listeners aged 40 and above showed a markedly different pattern. Their top pick was Hwang Garam’s “I’m a Firefly”, while the Top 10 leaned heavily toward long-loved hits and trot staples by artists such as Lim Young-woong, Jang Yoon-jung, and Lee Chan-won. Only two songs in that age group’s Top 10 were newly released this year, highlighting a stronger preference for familiarity and longevity.
Despite generational differences, a few songs—including “APT.” and “I’m a Firefly”—successfully crossed age boundaries, appearing in the Top 10 across multiple age groups.
BLACKPINK’s influence was further underscored in Gallup’s “Artist of the Year” rankings. While IU claimed No.1 among listeners under 40, BLACKPINK followed closely behind, reaffirming the group’s lasting cultural and commercial power. Among audiences aged 40 and above, Lim Young-woong took the top spot.
With “JUMP” crowned as the year’s most loved song—and Rosé and Jennie charting right alongside—the results make one thing clear: in 2025, BLACKPINK didn’t just lead the conversation. They defined it.
BLACKPINK’s impact in 2025 wasn’t just measurable in streams or sales — it was reflected in public sentiment. According to a nationwide Gallup Korea survey conducted across multiple months with over 5,000 respondents, the group’s track “JUMP” was named the most beloved song among listeners in their teens to 30s, capturing 10.7% of the vote. What makes this result particularly significant is the broader context: Rosé’s “APT.” ranked No.2, while Jennie’s “like JENNIE” also landed in the Top 5, marking a rare case where both group and solo releases dominated simultaneously. The data highlights a clear pattern — BLACKPINK is no longer just a top-performing group, but a multi-layered brand influencing both individual and collective consumption. In a landscape where trends shift quickly, this level of sustained relevance across formats and members signals something deeper: BLACKPINK isn’t just participating in the global pop conversation — they are actively shaping it.