Actor Byun Woo-seok is the face of Harper’s Bazaar Korea’s January issue, fronting a beauty editorial created in collaboration with men’s grooming brand DASHU. The feature captures his refined yet practical approach to daily grooming—alongside candid moments of fan interaction.
Anticipation was high even before the release, as Byun Woo-seok’s previous appearances with Harper’s Bazaar consistently sparked buzz among fans. This latest shoot delivers on that excitement, presenting a clean, modern aesthetic that balances polish with everyday usability.
At the center of the editorial is DASHU’s upcoming Daily Volumefit Styler, a new hair device showcased by Byun Woo-seok through a range of looks. Designed to smooth the sides and add lift to the front, the cordless styler emphasizes portability—ideal for travel or long days out. The product is slated to launch in late January and is already drawing attention as a potential follow-up hit to the brand’s Easy Slim Styler, which famously sold out after being dubbed the “Byun Woo-seok straightener.”
Beyond the visuals, the feature highlights Byun Woo-seok’s approachable charm through a dedicated Q&A session with fans. He answers questions about characters he hopes to try next, his recommended playlists, and his favorite winter snacks, while also reading affectionate fan messages and sharing sincere thanks—moments that underscore his easy rapport with supporters.
The shoot was produced in two distinct concepts, with additional editorials scheduled for release in the first half of next year—promising more facets of Byun Woo-seok’s style and personality to come.
The full pictorial and exclusive content are available in Harper’s Bazaar Korea’s January issue, as well as on the magazine’s official website and social channels.