AKMU’s Lee Chanhyuk is receiving positive audience response for ‘The Snow Wishman’, a short film that marks his debut as a movie actor and delivers a lasting emotional impact despite its brief runtime.
Since December 20, ‘The Snow Wishman’ has been screening exclusively at Lotte Cinema as part of Hyundai Motor Company’s 2026 Wish Campaign. The film tells the story of Snow Wishman (played by Lee Chanhyuk), a snowman born from the first snowfall carrying people’s wishes, who sets out to grant those wishes alongside his robot companion dog, Spot.
A Short Film with a Long Aftertaste
With a runtime of approximately 11 minutes, ‘The Snow Wishman’ has surprised audiences by delivering a depth of emotion that far exceeds its length. Lee Chanhyuk not only stars in the film but also took part in its music production, bringing his signature artistic sensibility into the project. Known for his distinctive musical identity and creative vision, Lee translates that sensibility seamlessly to the screen, creating a warm and reflective narrative that resonates strongly with viewers.
Warm Audience Response
Audiences who watched the film at Lotte Cinema have shared favorable reactions, praising both the emotional weight of the story and its thoughtful message. Many noted that the film’s gentle storytelling and quiet sincerity left a lingering impression after the credits rolled. The film has also been well received for its accessibility. As a free screening, it offers moviegoers an easy opportunity to experience a meaningful short film while visiting theaters during the busy year end season.
Screening Details
‘The Snow Wishman’ will continue screening at Lotte Cinema through December 28. Free tickets can be reserved via the Lotte Cinema website and mobile application. In addition, all ticket holders will receive a ₩3,000 discount coupon for a Lotte Cinema concession combo per ticket, adding to the appeal for audiences seeking a light yet memorable cinematic experience.
Through ‘The Snow Wishman’, Lee Chanhyuk demonstrates that even in just 11 minutes, a story can leave a lasting emotional footprint one that stays with viewers well beyond the screen.