Is this the closest fans can get to seeing Park Bo-gum in real life? tvN’s upcoming variety show Bogum Magical is raising anticipation with a new teaser that blends celebrity charm with the relatable struggles of running a small business.
Set to premiere on January 30, Bogum Magical has released its second teaser video, offering a glimpse into the everyday joys and hardships of operating a rural hair salon—run by an unexpectedly star-studded trio.
A Rural Hair Salon With an Unusual Cast
The program follows Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon as they open and manage a one-of-a-kind hair salon in a quiet countryside village.
Park Bo-gum, who holds a national barber license, takes charge of hairstyling, while Lee Sang-yi handles customer service and Kwak Dong-yeon oversees cooking duties. Together, the three longtime friends aim to care not only for their customers’ hair, but also their hearts—creating a warm, community-driven space.
The Realities of Running a Small Shop
The newly released teaser highlights how even a salon run by celebrities is not immune to the classic challenges of small business life. One familiar scenario unfolds when customers walk in right as the trio finally sits down to eat. Though told to finish their meal first, the three end up hurriedly eating ramen—standing up—adding a touch of humor and relatability.
At other times, the salon swings between extremes: moments of overwhelming busyness, followed by stretches so quiet that not a single passerby walks down the alley outside. One scene captures a sudden rush of six customers arriving at once, raising questions about whether first-time stylist Park Bo-gum can manage the workload smoothly.
“Meerkat Mode” and Quiet Anticipation
Another charming highlight is the trio’s constant alertness. At the slightest sound from outside, all three instinctively glance toward the door. Even while snacking, Park Bo-gum admits he can’t stop watching the entrance, with Lee Sang-yi joking that they’re all secretly hoping someone will walk in.
This self-described “meerkat mode” perfectly captures the anxious hope familiar to anyone who has ever waited for customers in a small shop—and adds to the show’s gentle humor and sincerity.
More Than a Variety Show
Rather than focusing on spectacle, Bogum Magical leans into everyday realism, friendship, and quiet moments of connection. By placing well-known actors into an ordinary working environment, the show promises a comforting mix of laughter, empathy, and unexpected warmth.
Bogum Magical premieres January 30 on tvN, inviting viewers to experience a different kind of fan service—one rooted in authenticity, teamwork, and small-town life.