March birthday stars are about to take over one of Seoul’s busiest stations.
A new fan voting event has opened, giving fans the chance to place their favorite idols on huge subway and outdoor advertisements at Hongdae Station one of the hottest visibility spots in the city.
The voting period runs from January 21 to February 13 at 5 PM (KST), with large-scale ad rewards waiting for the stars who rise to the top.
Massive Exposure at One of Seoul’s Hottest Stations
The No.1 ranked star will receive premium advertising spots around Hongdae Station, including:
• Canopy ads near Exit 8
• Wall ads inside the Airport Railroad area
If total votes exceed one million, an extra outdoor building ad near Hongdae Station will be added for one full day.
Second place will earn 15 days of subway CM board advertising, with rewards applied only if votes pass 50,000.
Star-Studded Nominee Lineup Draws Attention
This month’s candidates include some of today’s most popular idols and rising stars:
BTS’ SUGA, LE SSERAFIM’s Sakura, Stray Kids’ Hyunjin, NCT DREAM’s Renjun, TXT’s Beomgyu, RIIZE’s Wonbin, ZEROBASEONE’s Han Yujin, ATEEZ’s Yunho, fromis_9’s Jiwon, and more.
Fans whose favorite artist is not listed can request additional nominees through the voting platform.
How Fans Can Take Part
The voting is hosted through Giftree, a fan participation service that allows users to sign up easily with Naver or Kakao accounts. By completing simple daily missions such as reading articles or viewing ads, fans can earn up to 74 voting tickets per day.
With competition heating up and birthday promotions on the line, all eyes are now on who will become Hongdae Station’s next birthday star this March.
