As Korea’s latest dessert trend continues to flood social media, actor Ji Chang‑wook is drawing attention for his refreshingly honest reaction. Instead of praising the viral “Dubai chewy cookie,” the star openly questioned whether the sweet treat is really worth the hype.
The Dubai chewy cookie, known for its chewy texture and pistachio filling inspired by Middle Eastern desserts, has become one of Korea’s hottest food trends this winter. Long lines, sold‑out pop‑ups, and endless mukbang videos have turned the cookie into a must‑try item for fans and celebrities alike.
But Ji Chang‑wook’s first impression told a very different story.
“At This Price, I’d Choose Tteokbokki”
On his YouTube channel, Ji Chang‑wook shared a video titled “My first time trying Dubai chewy cookies?! Here’s my honest review.” After taking his first bite, his reaction quickly shifted from curiosity to surprise, not because of the taste, but because of the price.
“8,700 won for one?” he said in disbelief. “If it were around 3,000 won, I’d buy it. But at this price, there are so many better things to eat. I’d rather eat tteokbokki.”
For international fans, tteokbokki is one of Korea’s most popular street foods, known for being affordable, spicy, and comforting. By comparing the luxury dessert to a simple street snack, Ji Chang‑wook perfectly captured how many viewers feel about expensive viral food trends.
Sweet, But Not His Style
Ji Chang‑wook did not completely reject the dessert. He admitted that trying it once made sense, especially because of its popularity. However, he explained that the flavor did not match his personal taste.
“I prefer jelly more than chocolate, and this is too sweet for me,” he said. “It is sweet and tasty, but it’s expensive and hard to get.”
His calm and natural review quickly resonated with viewers who are growing tired of trends that feel overpriced or difficult to access.
Fans Praise His Honest Reaction
The clip spread quickly online, with fans praising Ji Chang‑wook for his realistic and relatable response. Many international viewers commented that they appreciated seeing a celebrity speak honestly rather than promoting every viral product.
For global fans following Korean trends from abroad, his comment offered a familiar perspective. While Korean desserts are becoming increasingly popular worldwide, Ji Chang‑wook’s reaction reminded viewers that not every trend suits every taste.
Editor’s Insight: When Viral Does Not Always Mean Worth It
The Dubai chewy cookie craze continues to dominate feeds and celebrity posts, but Ji Chang‑wook’s reaction highlights a growing shift in how fans view viral food culture. As prices rise and trends change faster than ever, audiences are becoming more selective about what truly deserves attention.
In the end, Ji Chang‑wook’s message was simple. Trends may come and go, but sometimes a warm plate of tteokbokki is still the best choice.
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