The rising K-pop girl group Hearts2Hearts is getting ready to help music fans beat the intense summer heat by launching an exciting retail experience in celebration of their new music. According to an official press release published by their management agency on June 15, 2026, the talented group will formally host a special interactive pop-up store to mark the grand release of their upcoming second mini-album, titled Lemon Tang. The highly anticipated retail event is officially scheduled to run for a total of nine days, opening its doors on June 23 and welcoming visitors through July 1, 2026.
Interactive Games and Personalized Welcome Greetings
This upcoming event holds incredibly profound meaning for both the group and their dedicated followers because it officially marks the very first time Hearts2Hearts has hosted a standalone pop-up experience since their initial music industry debut. To ensure a high-quality experience for all attendees, the group has secured a massive, spacious venue covering a total area of approximately 100 pyeong (around 3,500 square feet). The entire commercial space will be completely transformed to mirror the bright, refreshing, and energetic concept of their new musical project.
The large-scale venue will be packed with a diverse range of fun interactive zones and unique digital media installations designed to keep fans entertained from start to finish:
- Immersive Photo Zones: Visitors can explore massive, colorful art installations and custom-designed backdrops that perfectly match the vibrant aesthetic of the Lemon Tang concept photos.
- Themed Mini-Games: The venue will feature a special interactive gaming station themed around “defeating the lemon sun,” which serves as the core creative storyline behind their new title track.
- Personalized Audio Guides: Fans walking through the entrance will be greeted by exclusive, pre-recorded voice messages spoken directly by the Hearts2Hearts members to welcome them to the store.
Exclusive Summer Merchandise and the Debut of ‘HaKkyuHa’
Beyond the interactive entertainment spaces, the pop-up store is expected to capture the attention of collectors by offering a massive collection of official, limited-edition commercial merchandise that is tailor-made for the hot summer season. The absolute highlight of the retail line is the official public debut of “HaKkyuHa,” the group’s adorable signature character plush dolls, which have been uniquely redesigned with a bright yellow lemon theme specifically for this album promotion.
In addition to the highly coveted plush toys, the store will stock a wide variety of highly practical everyday lifestyle and fashion items designed to keep fans cool during the summer months. The product lineup includes custom-designed graphic t-shirts, colorful handmade beaded friendship bracelets, and specialized combination umbrella-parasols that offer protection from both heavy rain showers and harsh ultraviolet sun rays. With its perfect blend of music, gaming, and exclusive shopping options, Hearts2Hearts’ debut retail venture is set to become a must-visit destination for pop culture lovers this summer.