Yunho attended Diesel’s Spring 2027 show while San appeared at Vogue World and Dolce & Gabbana, with both stars serving as the only Korean entertainers invited to their respective runway events.
ATEEZ members Yunho and San strengthened the group’s growing influence beyond music with high-profile appearances at Milan Fashion Week.
The two artists represented different fashion identities while attending major events in the Italian fashion capital. Yunho appeared at Diesel’s Spring/Summer 2027 show on September 22, while San attended Dolce & Gabbana’s Spring/Summer 2027 womenswear presentation on September 26.
According to their agency, KQ Entertainment, each member was the only Korean entertainer invited to his respective brand’s show.
Their appearances arrived during a particularly competitive edition of Milan Fashion Week, which ran from September 22 to 28 and featured dozens of physical and digital presentations from leading Italian and international fashion houses.
Yunho Takes the Front Row at Diesel
Yunho attended Diesel’s Spring/Summer 2027 presentation and secured a front-row seat for one of the opening day’s major runway events.
His appearance carried additional meaning as the presentation marked creative director Glenn Martens’ final show for Diesel. Martens has played an important role in redefining the Italian brand through experimental denim, distressed materials and unconventional silhouettes.
Within that setting, Yunho’s presence reflected the visual qualities that have made him increasingly appealing to fashion brands. Standing at over 180 centimeters tall, the ATEEZ member is known for his long proportions and clean styling, but his image can also shift easily between polished tailoring and Diesel’s more rebellious aesthetic.
Yunho previously attended Diesel’s Fall/Winter 2026 show in Milan, making his latest appearance a continuation of an emerging relationship rather than a one-time invitation.
His return also suggests that brands are looking beyond social-media numbers when selecting K-pop guests. Yunho’s controlled performance style, approachable personality and ability to adapt to different concepts give him a distinct identity that can translate from the concert stage to fashion campaigns and front-row appearances.
San Expands His Relationship With Dolce & Gabbana
San followed with a front-row appearance at Dolce & Gabbana’s Spring/Summer 2027 womenswear show on September 26.
The invitation continued his established relationship with the Italian fashion house. San previously drew international attention at Dolce & Gabbana’s Spring/Summer 2025 presentation, where his all-white outfit became one of Milan Fashion Week’s most widely discussed K-pop looks.
San’s appeal to the fashion industry is closely connected to his commanding physical presence. On stage, he is known for expressive movement and dramatic facial control. At fashion events, that intensity is translated into strong poses, confident styling and an ability to carry theatrical clothing without being overshadowed by it.
His connection with Dolce & Gabbana is especially natural because the brand frequently embraces sensuality, sharp tailoring and visual drama. Those qualities align closely with the performance identity San has developed as a member of ATEEZ.
San Also Attends Vogue World: Milano
Before the Dolce & Gabbana show, San attended Vogue World: Milano on September 22.
Held at the historic Galleria Vittorio Emanuele II, the event celebrated Italy’s influence on global fashion through craftsmanship, textile innovation and cultural history. It brought together leading designers and prominent industry figures, including Miuccia Prada and Donatella Versace.
The 2026 event marked Vogue World’s first edition in Italy following previous installments in New York, London, Paris and Los Angeles. Rather than functioning as a conventional runway show, Vogue World: Milano connected archival design, contemporary fashion and performance through a large-scale cultural production.
San’s invitation placed him within a broader international fashion conversation that extended beyond a single brand partnership.
ATEEZ Members Are Building Individual Fashion Identities
Yunho and San’s Milan appearances reflect a wider strategy increasingly visible among leading K-pop groups.
Instead of presenting every member through the same visual identity, fashion houses are selecting individual artists whose personalities match specific brand aesthetics. Yunho’s relaxed confidence complements Diesel’s youthful and disruptive image, while San’s intensity works naturally within Dolce & Gabbana’s dramatic world.
Other ATEEZ members have also established their own fashion connections. Hongjoong has appeared at Balmain events, Wooyoung has attended Courrèges shows and Seonghwa has attracted attention through appearances connected to Isabel Marant.
Together, these activities give ATEEZ a broader presence across the global fashion calendar while allowing each member to develop a recognizable identity.
That individuality is important. K-pop celebrities are no longer invited to fashion weeks simply to generate large crowds outside venues. Their appearances now contribute to online engagement, brand visibility and access to younger international consumers.
Being selected as the only Korean entertainer at a show therefore carries strategic significance. It allows the artist to receive greater attention while giving the brand a clear representative for Korean and global K-pop audiences.
ATEEZ Continues Expanding Beyond Music
The Milan appearances follow another active year for ATEEZ.
The group released its 14th mini album in June, led by the title track “BAD,” and continued attracting attention after completing the song’s official promotional period.
ATEEZ will also celebrate its eighth debut anniversary in October with the photobook “BLUE DRIFT.” A related exhibition is scheduled to run from October 1 to 11 at News Museum Euljiro in central Seoul.
Yunho and San’s appearances in Milan show how the group’s global growth is expanding into industries beyond music. Their invitations were separate, but the result was shared: two members of the same group securing visible positions at some of Milan Fashion Week’s most closely watched events.
ATEEZ has built its reputation through powerful performances and an international touring presence. Now, its members are demonstrating that the same individuality that distinguishes them on stage can also make them valuable figures in global fashion.