Stray Kids have once again proven why they are one of the most powerful forces in global K-pop. Their latest album DO IT has officially surpassed 2.2 million copies in first-week sales a record-breaking achievement that reaffirms the group’s extraordinary presence in the physical album market.
With explosive demand from the moment of release, the album sold more than 1.49 million copies on its first day alone, according to Hanteo Chart. As the week continued, fan excitement only grew stronger, pushing the album to a staggering 2,207,660 copies, securing a double-million seller status with ease.
Stray Kids have swept every major chart as well. They ranked No.1 on Hanteo’s Weekly Physical Album Chart (Nov. 17–23), while also topping both the Circle Chart Weekly Album Chart and Weekly Retail Chart (Nov. 16–22). Their grip on the global album market is as firm as ever.
A Title Track That Explodes With Creativity and Confidence
The music video for the title track Sinseonnoreum is also generating enormous buzz.
Inspired by the iconic tale of Jeon Woo Chi, the video blends playful mischief with martial artistry, bringing together fantasy, humor, and intense performance in only the way Stray Kids can.
Its vibrant Eastern-influenced cinematography, bold stylization, and instantly addictive hook have drawn praise from fans across continents. JYP Entertainment added to the excitement on the 28th by unveiling behind-the-scenes photos from the MV shoot, offering a closer look at the group’s signature energy.
A Year of Billboard Milestones And New Records Ahead
2025 has already been a historic year for the group. Earlier in August, their fourth studio album KARMA debuted at No.1 on the Billboard 200, marking their unprecedented seventh consecutive No.1 entry on the chart a feat unmatched in Billboard’s 70-year history. Recently, the same album spent 13 straight weeks on the Billboard 100, extending their own longevity record.
Now, with DO IT, Stray Kids stand on the brink of achieving yet another round of global acclaim. The industry sees this comeback as a continuation of the group’s unstoppable momentum and possibly the beginning of even greater milestones before the year ends.